- Shopping F.D.I.C.
Updated April 03, 2007
In this issue of the Revenue Generator newsletter we cover:• Shopping FDIC – Check out our "short list" of must see vendors as we focus on helping you make more money during 2007. New in this issue – MP3 audio interviews!
• Why does my business need a logo? – Good logo designs are one of the most neglected marketing tools in our industry. We define what a logo is and what you should look for in selecting a marketing firm.
• Ready, aim, fire – Guest columnist George Pariza challenges OEMs to understand their customer's needs before designing product "appearing" to meet their needs.
- Changing Trends in The Rescue Market
Updated December 05, 2006
In this issue we cover topics like:• Changing Trends in the Rescue Market – Roger Weinmeister, President of SVI Trucks of Loveland, Colorado explains some trends taking place in the rescue market.
• Get Immediate Marketing Results – As a follow up to our September article on Advertising vs. E-News: Which Returns a Higher ROI? Cameron Blain, Owner of Revenue Generator of Olathe, Kansas walks through steps to create cost-effective marketing that generates immediate results.
• Don't Pay Cash – Mark M. Zaslavsky, President of Tax-Exempt Leasing of Libertyville, Illinois offers sound financial advice that will help your departments save money through reinvesting.
We have updated our layout so that you can click on the exact story you want to read without having to thumb through the entire newsletter! Also, you can click on any ad inside the newsletter and be directed to the company's website.
This is your newsletter. Please let me know if there is a topic you would like covered as we strive to improve your bottom line.
- Salmi & Mcalice On: Gated Aerial Tip Valves
Updated November 15, 2006
In this issue we cover topics like:• Gated Aerial Tip Valves. Perhaps you attended FDSOA last year and sat through a class taught by Jim Salmi, President of Crimson Fire, and Dave McAlice of Rosenbauer International? Revenue Generator welcomes these two insiders to its cover and asks the duo to download their insight on gated aerial tip valves.
• Advertising vs. E-News: Which Returns a Higher ROI? Are you advertising your business in trade publications? Have you carefully weighed the pro/cons of advertising vs. generating your own e-newsletter? We analyze both and provide a cost effective alternative to managing your e-news campaigns.
• Dealer Spotlight – Building dealer loyalty, customer service and holding sales staff accountable: Interviews with Andy Kaza (Crimson Fire) and Dave Russell (Pierce). It's not easy running a successful dealership. We chat with two dealers that have found different formulas for success.
- 5 Ways to Market Your Dealership Without Selling
Updated July 08, 2006
In this inaugural issue we cover:• Learn 5 inexpensive and effective ways to brand your dealership in the community and inside the fire department. Interact on this topic by posting your comments on our blog (http://revenuegen.blogspot.com).
• Helping the Chief: Compare "Apples-to-Apples" Leasing. Is your Chief looking at the fine print contained in the lease? Mark M. Zaslavsky explains how you could be leaving money on the table.
• OEM Marketing: The NUTRISYSTEM Model. What does America's number one weight loss company and marketing fire trucks have in common with each other? Find out by reading this story.
• Cover All Hose: NFPA 1901 Amendment. What is and isn't covered with the new NFPA hose amendment? Dave Weyand, owner D&S Custom Covers, clarifies.
Cut through cookie cutter marketing clutter by subscribing to our free monthly newsletter. We cover creative ways to help you attract and retain customers, regardless of your industry. Topics range from technology to selling strategies. Simple, easy-to-use and never a waste of time.
