Project: E-ONE video - What makes us different?

Objective: In less than 10 years, competition in the fire truck market had grown nearly 200%. This left customers asking, "What makes E-ONE different?"

Results: Using video, Revenue Generator helped answer this question by building on three key points of differentiation: Employees + Production Processes + Dealers. Wrote script, directed video, managed editing and interviewed key employees.

What Makes E-One Different

Project: E-ONE video - Roll Stability Control (RSC)

Objective: More firefighters are injured and killed en route to calls than working the scene. How do you launch a new product that protects firefighters from accidental rollovers?

Results: Using video, we targeted safety as the primary message and showed what happens to fire trucks that do not have the Roll Stability Control (RSC) system installed. Combining this video, with a national ad and tradeshow exposure enabled E-ONE to pre-sell several RSC units. Responsibilities included script writing, directing the video, and managing the editing process.

E-One Roll Stability Control

Project: AuraSystems

Objective: Two weeks prior to attending an industry tradeshow, AuraSystems needed to produce 2 :15 videos, 4 brochures and accompanying trade show signage.

Results: Successfully met the deadline and received high marks for the "fit and finish" of all pieces. Tradeshow generated 14 hot leads.