Project: E-ONE sell sheets

Objective: E-ONE utilized 24-page brochures to serve as the primary marketing tool for the company. These brochures were outdated, expensive to produce and difficult to revise. Thus, the company needed an economical alternative to freshen up its aging collateral, reduce costs and improve project turnaround times.

Results: Working with internal product managers, created 21 different sell sheets in less than 10-months - an increase of 138% over 2004. These sell sheets created a cost savings of nearly $68,000 over brochure printing and remain the backbone of E-ONE literature today. Responsibilities included managing the design, copy writing, printing and shipping to 40+ Dealers.

Project: Global Secure sell sheets and national ad

Objective: Global Secure purchased Cairns Air during 2003. Between 2003 and 2006, the company had not updated its marketing collateral or run a national ad.

Results: Working with the company president, created seven new sell sheets which were introduced at National Safety Council (NSC) in 2006. Sell sheets were warmly received by sales reps and customers alike. Managed design, copy writing, printing and shipment.

Project: Medical Place brochure

Objective: A small health care company located in Montgomery, Alabama needed to convey a “big company” image that would attract large government contracts.

Results: Brand makeover included new logo, web site and company brochures. Customer feedback from their web site has increased 340%. Tradeshow visitors have increased by 220%. Medicalplace.net recently won a regional ADDY award, which is an award that honors the best in regional advertising and promotes the highest creative standards in the industry.

Project: Children's Home Society brochure

Objective: Promote full range of child abuse prevention programs.

Results: Focused images and copy on children instead of parents which received warm greetings from case managers and clients alike.

Project: Children's Home Society Ritz Invite

Objective: Increase attendance by 15% during weeklong fundraising event of specialty meals.

Results: This dimensional mailer created a high emotional connection with this local fundraising event. Combined with an improved selection of activities, this invite contributed to selling out the week of events - something that had never been accomplished.