Project: D&S Custom Covers

Objective: With several major OEMs producing in-house hose bed covers, D&S needed to increase business or face some significant business changes. Additionally, an NFPA 1901 amendment created demand for all fire departments to secure uncovered hoses to trucks.

Results: Created a brand overhaul that included:

• Designing a new logo, letterhead and business cards
• Creating new trade ads running in Fire Apparatus and Pennsylvania Fireman
• Designing, hosting and managing new website
• Creation of new marketing brochure
• Managing all direct email campaigns that have improved marketing return on investment (averaging 35%+ click through rate and 40% open rate)
• Managing all processes related to lead generation, follow-up and closing the sale

Project: AuraSystems

Objective: Two weeks prior to attending an industry tradeshow, AuraSystems needed to produce (2) :15 second videos, 4 brochures and accompanying trade show signage.

Results: Successfully met the deadline and received high marks for the "fit and finish" of all pieces. Tradeshow generated 14 hot leads.

Project: E-ONE national ad & positioning campaign

Objective: Voice-of-the-customer research showed E-ONE positioning was negatively impacting the brand. A study of four years of ad campaigns indicated that the company had not developed a consistent brand image.

Results: Partnering with a major trade publication, developed and administered a survey given to 300+ readers. The survey resulted in a new positioning statement judged most appealing by respondents - "When Lives Are in the Balance and Seconds Count." Utilizing user testimonials, created an entire campaign that used a consistent design template. This design continues to serve as the backbone of E-ONE advertising today. The new positioning scored 49% better than the previous positioning. Managed survey design, administration, data collection, copy writing and media buy.

Project: E-ONE employee recruitment campaign

Objective: Between 1995 and 2006 E-ONE saw eight company presidents, seven VPs of marketing, three VPs of product development and three VPs of HR. Negative perceptions about company layoffs from spring 2004, increased hourly compensation from local employers and constant management turnover made it difficult for E-ONE to attract and retain hourly employees.

Results: Relying on employee testimonials, Revenue Generator designed an integrated campaign (radio, newspaper, billboards) that focused on providing new hires immediate health care benefits click here to listen to testimonials (audio-mp3). Messages focused on employee benefits and the company's positioning "Lives Depend on Us." The campaign generated 559 applications in 90 days and had an associated cost of $2/day per applicant hired. To date, this has been the most successful hiring campaign in the company's 30+ year history. Responsibilities included writing all commercial copy, conducting employee interviews for testimonials and voicing all commercials..

Project: Medical Place campaign

Objective: A small health care company located in Montgomery, Alabama needed to convey a “big company” image that would attract large government contracts.

Results: Brand makeover included new logo, web site and company brochures. Customer feedback from their web site has increased 340%. Tradeshow visitors have increased by 220%. Medicalplace.net recently won a regional ADDY award, which is an award that honors the best in regional advertising and promotes the highest creative standards in the industry.

Project: Children's Home Society "Stop Child Abuse" license plate

Objective: Launch a specialty state license plate.

Results: In a state with over 65 specialty license plates (now over 100) Revenue Generator created a campaign focused on the benefits of purchasing the "Stop Child Abuse" plate. Utilizing newspaper, posters, public service announcements (radio/TV), key chains and handbills, this plate became the 4th-fastest selling specialty plate in Florida in less than 8-months. Created all press releases, radio copy and managed media buy.